OTB,
I LOVE the ideas!
I have thought about doing something similar to that for some of the farther tracks with our local trackday org.
Another thought: Our local Ducati shop buys and gives away a free trackday everytime. They allow anyone to enter but you could make it a requirement to stop by the shop or purcjase somehting to enter.
It would hopefully increase your traffic while also adding to the registrations at the trackday.
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