GM to shrink to four core brands in North America

Avatard · 01-13-2009, 03:59 PM

I miss Oldsmobile. It was their oldest marque.

I think this strategy is misguided. I think that having the same car under five fucking brands with just different grill and taillights is retarded - I always did...but there's a way to pare this all down without axing brands.

Mechanically, GM products from the "non-chevy" camp were often lumped together as "BOP" (Buick, Olds, Pontiac).

I thought that at the time they opted to kill off Olds, and I even more firmly believe today that they should have simply eliminated model overlap between these brands, and then sold all 3 of these brands under the same "roof", and dealer network; "BOP" dealer.

This would have allowed them to keep their marques, and still reduce redundancy, consolidate some operations, and improve overall efficiency.

01-13-2009, 03:59 PM	#7
Avatard Crotch Rocket Curmudgeon Join Date: Nov 2008 Location: Here to integrity Moto: Li'l red baby Ninja Posts: 7,482	I miss Oldsmobile. It was their oldest marque. I think this strategy is misguided. I think that having the same car under five fucking brands with just different grill and taillights is retarded - I always did...but there's a way to pare this all down without axing brands. Mechanically, GM products from the "non-chevy" camp were often lumped together as "BOP" (Buick, Olds, Pontiac). I thought that at the time they opted to kill off Olds, and I even more firmly believe today that they should have simply eliminated model overlap between these brands, and then sold all 3 of these brands under the same "roof", and dealer network; "BOP" dealer. This would have allowed them to keep their marques, and still reduce redundancy, consolidate some operations, and improve overall efficiency. __________________ Insert free thought here.