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It is a good move, but unless they start selling cars that people actually want, and can maintain a reputation of reliability like the jap cars have, this may just be another nail in the coffin.
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I hate it when people say dumb shit like this. Its not your fault your not dumb you just live on one of the coast where people don't drive trucks and SUVs.
You do know that one of the best selling autos in the US is the F150 and Chevy and GMC trucks do very well also. Keep in mind they do that with out the aid of huge amounts of rentals.
Just because they don't sell in big citys and on the coast does not mean people don't want them or buy them.
Come to Michigan its almost rare to see a car on the road, trucks and SUVs are the norm. Try MN lots of trucks. You don't live in Germany, if you did then your statement might be correct.