|
05-19-2011, 04:07 PM | #1 |
Hold mah beer!
Join Date: Feb 2008
Location: 80 Miles South of Moto Heaven
Moto: 08 R1200GS
Posts: 23,268
|
|
05-19-2011, 04:18 PM | #2 |
You are not the Man!!
Join Date: Nov 2008
Location: Austin TX
Moto: Hawk GT
Posts: 750
|
Simply viewing Apple kit provokes religious euphoria
By Cade Metz in San Francisco • Get more from this author Posted in Music and Media, 19th May 2011 18:22 GMT A team of British neuroscientists has confirmed what IT atheists have known for years - that the brains of Jobsian cult members respond to the sight of Apple products in much the same way that religious believers respond to religious imagery. In a recent BBC documentary, Secrets of the Superbrands (BBC iPlayer), the neuroscientists ran an MRI scan on the brain of Alex Brooks, the editor of World of Apple, who claims that the Jobsian cult is "definitely" on his mind 24 hours a day. They discovered that photos of things like the iPhone and the iPad make certain parts of his brain all tingly. "We see quite an amount of changes in the brain when he's actually looking at Apple products, which is quite fascinating," explained professor Gemma Calvert, a neuroscientist at the University of Warwick. "There's much more activity in the visual cortex, an enhanced visual attention, if you like, to Apple products." Much the same thing occurs, she explained, when holy imagery is shown to religious zealots. "This suggests that the big tech brands have harnessed, or exploit, the brain areas that have evolved to process religion,” she chillingly elaborated. The study's test group extends to, well, a single person, but our own research indicates the finding can be extrapolated to every fanboi on earth. In the interests of science, El Reg's San Francisco bureau this morning wrapped a portable MRI scanner around the brain of its very own Apple cult disciple, hopelessly addicted fanboi reporter Rik Myslewski. His grey matter responded to a selection of Apple products in much the same way that the average American responds to images of processed food and Charlie Sheen. So there you have it. Apple is indeed a religion. Amen. ®
__________________
You can put lipstick on a VS Forum, but it's still a VS Forum... |
05-19-2011, 04:17 PM | #3 |
SFL Expatriate #1
Join Date: Nov 2008
Location: ATL Burbs
Moto: '09 Triumph Speed Triple
Posts: 4,712
|
|
05-20-2011, 09:22 AM | #4 |
Custom User Title
Join Date: Nov 2008
Location: Central NY
Moto: 2003 SV650S
Posts: 14,959
|
__________________
I'm not "fat." I'm "Enlarged to show texture." Handle every stressful situation like a DOG: If you can't eat it or hump it, pi$$ on it & walk away. |
05-19-2011, 04:13 PM | #5 |
AMA Supersport
Join Date: Nov 2008
Location: Florida
Moto: Not a damn thing
Posts: 2,612
|
Do they get to trade in their unwanted female babies towards the purchase of an iPad 2? That would be a sweet fucking deal.
__________________
Half man, half horse, half motorcycle. All awesome. "Your game is shit, your company is shit. Activision ruined you! Activision ruined you." - Francis |
Bookmarks |
Tags |
baaaaaaah, pc drones |
|
|