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#21 |
Virtual Machine
Join Date: Mar 2008
Location: PA
Moto: 2010 Ducati Hypermotard
Posts: 1,698
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No one promotes the races.
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#22 | |
Hold mah beer!
Join Date: Feb 2008
Location: 80 Miles South of Moto Heaven
Moto: 08 R1200GS
Posts: 23,268
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advertising + boobs (umbrella girls or some kind of promo girls) + prize contests
you need a combination of stuff, but if people don't know about it, they won't show. advertising is a must.
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#23 |
667:Neighbor of the Beast
Join Date: Mar 2008
Location: Everett WA
Moto: VTR1000, SV650, FZR400, CRF150
Posts: 1,403
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we're trying to increase spectators - we used to have probably 100 or so Non-racer spectators. I'd be surprised if we have 12 now. Our marketing budget is $0.00 - our club is in the red right now and marketing is the first cut (ya - I know...NOT my choice). We're brainstorming how to get the people to start coming again - we used to do what we called "taste of racing" which was what a lot of you mentioned - the Average Joe could take their bike around the track a few times. But something went wrong - someone crashed and threated lawsuit (but didn't sue) and there's no way in hell anyone in the club can be talked into that again. *sigh*
I like the family atmosphere idea for lunch time...lots of other good ideas thrown out there too. I'm pushing for getting the shops involved - we do ZERO marketing with the shops right now (*eye roll* stupid that nobody's done it - they used it, it's gone by the wayside with the last 2 terms of marketing) We have a booth at the International Motorcycle show but there's resistance to that even - because we can't show that it brings ANY income to the club and costs money there are members who say we shouldn't have a booth (um - there's only THOUSANDS of motorcyclists in one place - if we don't market THERE where would we market?!)
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#24 | |
Virtual Machine
Join Date: Mar 2008
Location: PA
Moto: 2010 Ducati Hypermotard
Posts: 1,698
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![]() Last edited by tallywacker; 09-26-2010 at 11:15 AM.. |
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#25 |
moderator chick
![]() ![]() Join Date: Feb 2008
Location: Hill Country TX
Moto: Pasta Rockets
Posts: 8,917
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Or, it takes volunteer time... it can be done, but it takes the investment of those in the organization to create the buzz and excitement.
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We have enough youth. How about a fountain of "smart"? Come Play at the Track!! http://www.elitetrackdays.com |
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#26 |
Virtual Machine
Join Date: Mar 2008
Location: PA
Moto: 2010 Ducati Hypermotard
Posts: 1,698
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Exactly, I'm sure there are some competent business owners that race every weekend that can provide some idea's for your situation.
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#27 |
Imported from Detroit
Join Date: Nov 2008
Location: Michigan
Moto: 2001 Suzuki TL1000R
Posts: 989
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Pull in the kids too...when kids want to get involved, the parents are right there with support and money.
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#28 |
moderator chick
![]() ![]() Join Date: Feb 2008
Location: Hill Country TX
Moto: Pasta Rockets
Posts: 8,917
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Surely there are dealers that would want to use it as a marketing opportunity. Sell it to them.... let them create the buzz.
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We have enough youth. How about a fountain of "smart"? Come Play at the Track!! http://www.elitetrackdays.com |
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#29 | |
Kneedragger
Join Date: Nov 2008
Location: michigan
Moto: 01 kawa 600R, 03 636 track, yz250motard
Posts: 155
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Your group might get more bang for your buck by advertising right before the event. That way people know about it right as its happening.....and can make a decision to attend. I know I don't put races on the calendar months in advance. If we are free the weekend when they happen, then we go. |
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#30 |
Custom User Title
![]() Join Date: Nov 2008
Location: Central NY
Moto: 2003 SV650S
Posts: 14,959
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